The future of the retail industry is bright for retailers adopting the most innovative technologies to transform the behavior of their buyers and improve the shopping experience of their customers. The tale of e-commerce giants threatening retail chains is apparent, and subtle brick-and-mortar retailers are already using technologies like face tracking to engage their customers to thrive in the growing competition.
Today, sharp players in the retail industry are already integrating the use of Artificial Intelligence (AI), Customer Relationship Management (CRM), and face tracking technologies to provide satisfying shopping experiences.
Face tracking (also known as face recognition) is a priority technology that is driving the future of retail stores. Face tracking can steer the success of your retail store; it can help provide useful information about your customers. Whether you are already running a retail store, or are planning to open one, knowing your customers is one of the key drivers to the success of your retail store business. Here are some things you can do with face tracking in your retail store.
1. Track, identify and classify your customers to improve their shopping experience
Face tracking uses a facial analytics technology that can help you optimize and plan for your product offerings by obtaining key demographic information about your customers. You can track the movements of people in your retail store, identifying their stop points of interests, and you can reposition your stock and adjust your layout to ease their shopping experiences.
Analyzing in-store movements can help your retail store make ultimate use of high-traffic areas.
Using face tracking, you can identify the shopping patterns of your customers. Like online stores, face recognition will help track brick-and-mortar store customers, whatever they buy, and the times in which they make such purchases, and even identify the emotions driving the purchases. Such information is crucial and helpful to identify challenges and utilize opportunities as retail store provide optimal customer service to satisfy shoppers, keep them engaged, and loyal.
2. Customize and send personalized messages to your customers
It is easier to tell a customer shopping in an online store, but it is challenging in a brick-and-mortar retail store as the customer walks in and out. Using face tracking, you can recognize the categories of customers visiting your store based on factors like race, gender, and age to improve their shopping experiences.
You can identify executive shoppers and send personalized messages providing them with discounts and recommending offers based on their shopping patterns.
3. Keep your store safer
Retailers across the globe lose billions of dollars to planned retail crimes. The situation is escalating because the perpetrators of these crimes are developing new techniques to advance their criminal behaviors. The job of professionals handling loss prevention is getting tougher and tougher with the challenges of recalling the facial appearances and the names of renowned retailer criminals. The good news is the use of revolutionary face tracking to help curb the rise of such criminal activities.
Prevent theft incidents in your retail store. In 2016, the retail industry lost about $50 billion. Theft is not only a retailer problem; it also spreads to shoppers with most of these costs passing on to consumers at high prices of goods and services. Planned theft can reduce product availability resulting in a negative shopping experience.
Face tracking solution can send you a security prompt when details of a recognized criminal from the face recognition analysis matches the details of a documented retail criminal. Retailers who use face tracking technology significantly reduce their business losses. Face tracking will empower your security to respond to potential crimes before their occurrence. Face recognition technology can assist you in identifying fraudulent customers, deterring them from committing crimes.
4. Offer personalized retail store assistance
Face tracking can send significant notifications to the employees in your store. Such alerts can provide key insights to enable the store employees to provide quality service and assistance to customers visiting and shopping in your retail store.
5. Understand customer behavior
It is easier to build consumer profiles for online shopping by collecting and analyzing activities from various customer sessions. However, internalizing the transitions of digital behavior to retail stores is a challenge.
Face tracking helps businesses to amalgamate the online and offline shopping behavior of a customer and help structure a framework for an improved shopping experience. For instance, a shopper can place an order online, and the face tracking in an in-store can process the order as the customer approaches.
The future of face tracking technology
Looking into the future of face tracking technology, the opportunities are infinite, and the growth of the retail business is certain. Every retail store is seeking to maximize profits; only an optimized customer experience can ensure a retail store gains more profit. This makes understanding customer experiences pivotal in determining how well businesses restructure their strategies to maintain the loyalty of their customers. Face tracking is the answer to these concerns, and it is here to stay.
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