How do you know whether the marketing campaigns in your store are working? Once you decide on marketing campaigns to run in your retail store, you should measure results to […]
Boost store operations using retail analytics solutions
Retail analytics solutions provide intelligent insights for retailers to boost store operations. They capture useful information about buyers’ actions. Such information is essential in making decisions about inventory, sales, and […]
Benefits of knowing your shopper trends in depth
Shopper trends reveal behavioral patterns of consumers before making a purchase. It is the process of a shopper’s interest in a product and making the ultimate decision of purchase. An […]
Wi-Fi based retail analytics solutions versus camera-based retail analytics solutions
Which one is better? WiFi based retail analytics solutions versus camera-based retail analytics solutions. In-store analytics is becoming a solid factor in retail businesses. Retailers constantly seek to understand their […]
Top 5 in-store retail analytics use cases
In this world of the hyper-competitive retail market, in-store analytics is gaining lots of traction. And for the obvious reasons: it helps the retailers to keep a close eye on […]
Heatmap – Benefits and Applications
Shopper journey always has been most important to a physical retail store owner. Store layout is been changed by retailer every few months. These decisions of layout changes right now […]
Make more profits with Customer Notifier
One of the wide-cited advantage of online stores over retail stores is that business owners can receive user activity notifications either via a text message or via email. Applications can […]
How to Win Big with In-Store Targeting
Have you wondered why a couple of online-only retailers like the giant Amazon are setting up their own-branded physical stores? Retail stores are still relevant in today’s business. Retail store […]
Importance of Shopper Analytics for a Retail Store
Shopper analytics also referred to as shopper insights is a market research that focuses on the examining the experiences and behaviors of customers in retail stores. It assists retailers understand […]
