Glimpse Analytics
Heatmaps, Marketing, Retail, Store Operations

Heatmap – Benefits and Applications

  • Kakshil Shah
  • October 2, 2019
heatmap-retail-store

Shopper journey always has been most important to a physical retail store owner. Store layout is been changed by retailer every few months. These decisions of layout changes right now […]

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Customer Analytics, Marketing, Retail

Make more profits with Customer Notifier

  • Kakshil Shah
  • July 4, 2019

One of the wide-cited advantage of online stores over retail stores is that business owners can receive user activity notifications either via a text message or via email. Applications can […]

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Marketing, Retail

5 Key benefits of using In-store messaging in retail business

  • Kakshil Shah
  • July 4, 2019
in-store-marketing

In-store messaging (marketing) is one of the best ways successful retailers use to reach their customers when they are within the business premises. As a result of which customers are […]

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Customer Analytics, Store Operations

How to Win Big with In-Store Targeting

  • Kakshil Shah
  • June 18, 2019

Have you wondered why a couple of online-only retailers like the giant Amazon are setting up their own-branded physical stores? Retail stores are still relevant in today’s business. Retail store […]

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Customer Analytics, Dwell Time, Footfall, Retail

Importance of Shopper Analytics for a Retail Store

  • Kakshil Shah
  • June 18, 2019

Shopper analytics also referred to as shopper insights is a market research that focuses on the examining the experiences and behaviors of customers in retail stores. It assists retailers understand […]

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Customer Analytics, Retail

Why a Unique Shopper Profile is Important for Your Retail Store

  • Kakshil Shah
  • June 18, 2019

Think about your retail store. How well can you track the behavior of your customers using their gender and age? Do you change the displays of your windows to maximize […]

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Customer Analytics, Store Paths

Engage shoppers with Enticing Store Paths

  • Kakshil Shah
  • June 18, 2019

Creating store paths for customers is one of the most important decisions that retailers should carefully consider. Store paths are the paths that customers take as they navigate the retail […]

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Customer Analytics, Heatmaps

How to Use Heatmaps to Increase Conversion Rates

  • Kakshil Shah
  • June 18, 2019

Heatmap technology helps retailers to get key data on customers’ prospective purchases and actual purchases. The technology keeps track of the items that customer like when they visit a retail […]

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Customer Analytics, Dwell Time

Understanding Dwell Time in Retail

  • Kakshil Shah
  • June 18, 2019

Customer experience is always important in the retail industry. Driving customer satisfaction and increasing store profitability is now crucial. Improving dwell time and customer satisfaction will push more products into […]

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Customer Analytics, Footfall

How Footfall Analytics benefit Retail Stores

  • Kakshil Shah
  • June 18, 2019

Although e-commerce seems to take the world by storm, retail stores still account for more than 90% of all retail sales. This means several people are walking into retail outlets […]

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